This monthly report analyzes trends in outdoor advertising, including the D/OOH market, to understand how these trends reflect the current state of Egyptian businesses. Occupancy Rate Decline We'll specifically look at the occupancy rate, which increased 1.9% from February 2024's rate of 81% to 82.9% in March. Sector Analysis Real Estate: March 2024 scored a 11.6% lower occupancy rate in comparison to itself during February 2024. This sector is always outperforming itself and the whole OOH industries’ participants. Telecommunications: The Telecommunications sector’s activity scored a 1.8% increase compared to February 2024. Media & Broadcasting: This month is considered the highest month scoring 10.1% Media & Broadcasting OOH occupancy with an 8.6% higher rate than previous month. Foodservice: The Foodservice industry displayed a 2.8% increase in activity compared to the month prior. Financial Services: This industry witnessed an increase since last month, with a total of 5.8% of the total campaigns launched during March 2024, and a 1.6% higher in comparison to itself during February 2024. Year-on-Year Comparison Occupancy Rate Incline The OOH sector as a whole saw an amazing 9.5% raise in occupancy in March 2024 compared to the same month in 2023, notwithstanding the monthly swings Sector Analysis Real Estate: March 2024 marked a 0.2% decrease in the Real Estate sector's activity rate compared to the same month in 2023. Telecommunications: Telecommunications sector witnessed a 0.9% increase in outdoor advertising activity compared to the same month in the previous year. Media & Broadcasting: This sector showcased a 2.1% decline in activity compared to the previous year. Foodservice: The Foodservice industry experienced a 1.7% increase in activity compared to March 2023. Financial Services : The Financial Services sector witnessed a 2% increase in comparison to the same month in 2023. Conclusion Greater Cairo's OOH advertising market displayed positive signs in March 2024. The overall occupancy rate increased by 1.9% compared to February 2024, highlighting a growing interest in this advertising medium. While the real estate sector, which consistently dominates OOH space, saw a slight dip month-on-month, other sectors like Telecommunications, Media & Broadcasting, Foodservice, and Financial Services all experienced growth. Looking at the year-on-year trends, the OOH market remains strong with a significant 9.5% increase in occupancy compared to March 2023. Interestingly, even with a slight decrease from the previous year, the real estate sector continues to be a major player in OOH advertising. This report indicates a healthy and evolving OOH landscape in Greater Cairo, with diverse industries leveraging its reach to connect with consumers. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through
