For the first time, Maui Jim, the eyewear brand well-known for its exceptional quality and stylish designs, rises on UAE’s billboards by Yateem Optician, exhibiting their brand new collection “Laulima.” As the fashion wear brand strives to ignite a sense of curiosity among individuals, in addition to encouraging them to explore the world around them, this new collection does just that by providing eyewear that not only protects the eyes but also enhances the vibrant hues of the world. The new campaign visuals note the campaign tagline “Explore Color”, while featuring two male models who effortlessly embody style and adventure, while rocking Maui Jim sunglasses. The campaign message and colorful visuals mirror Maui Jim’s aim to encourage the audience to embrace their unique style and adventurous spirit. The ad spaces also note their other tagline “Colors you can feel,” further solidifying the ideology of Maui Jim’s brand identity. Through this uniquely presented campaign, Maui Jim not only advertises its new sunglass collection, but also creates a deep connection and community among passerby, inviting UAE's audience to explore the beutiful world around them with enhanced vision and vibrant colors. The ads popped up among Dubai’s Uni-poles and Digital screens in the third week of April.
