Everyone’s favorite McArabia meets lots of other delish items! As the last week of April started,McDonald’s debuted a new D/OOH campaign,McArabia MEETS” in Dubai and Sharjah, featuring McArabia’s latest mouthwatering items on lampposts and digital screens. The visual displayed on digital screens is mainly the renowned logo of McDonald's, along with an intriguing tagline, ”McArabia With Chicken Mac Flavour” on the famous McDonald’s yellow background and a modern font with the main word in red. The lampposts feature the three new sandwiches,McArabia Double Cheese (Beef),McArabia Big Tasty (Beef), and McArabia Crispy Chicken on either a red or yellow background, along with the flavorful sandwiches’ pictures and names, along with the “limited time & New” trademark. The choice of colors, red and yellow, are very vibrant colors that have a strong impact on passersby's eyes and play a huge role in grabbing attention and causing interest and curiosity, in addition to being McDonald’s primary colors. McDonald’s never ceases to utilize its outdoor assets and is frequently spotted in the D/OOH scene, as it recently dropped an outdoor campaign at the beginning of April 2024, announcing its partnership with Emirates Red Crescent for Donations. Dive deep and find more details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
