INSITE OOH Media Platform

After its last out-of-home campaign in February, the luxury watch manufacturer OMEGA has returned to Dubai's billboards to showcase its Speedmaster Moonwatch Co-Axial collection, the modern watch features an escapement mechanism inspired by the brand's chronograph wristwatches, with additional vintage inspiration. Known for its elegance, every Master Chronometer timepiece from OMEGA is the first watch worn on the moon.

The outdoor campaign utilized various important advertising mediums, ranging from digital screens to unipoles and hoardings, The strategic approach ensured maximum visibility and reach for the campaign, capturing the attention of passersby across diverse locations

Digital screens provided dynamic and interactive displays, while unipoles and hoardings offered static and prominent placements, allowing the message to be effectively communicated to the audience, by this advertising various formats the campaign achieved widespread coverage and impact, reinforcing the brand's presence in the market.

In the second week of April, Rivoli released the new campaign launched on Dubai's platforms to promote the Speedmaster Moonwatch the timeless classic in the watch industry by OMEGA, with the Master Chronometer accreditation that offers even greater precision and dependability.

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