Hardee's, the beloved fast-food, has launched its newest OOH campaign in the UAE to promote the return of their likable Frisco burger with its mouthwatering flavors, the Frisco burger patty, topped with crispy bacon, melted Swiss cheese, tomatoes, and mayonnaise, served on toasted sourdough has long been a favorite among customers and its comeback is generating significant buzz. the outdoor campaign in its white billboards creates a sense of longing among viewers, as customers eagerly await the return of the Frisco, the advertisement features two sandwiches taking center stage on billboards enticing fast-food lovers across UAE. The OOH campaign, strategically placed in key locations across the UAE, captured the attention of passersby and ignited excitement for the return of the Frisco burger with bold visuals and enticing messaging. worth mentioning that the campaign utilized hoardings and lampposts across Dubai and Sharjah during the second week of April, This follows the previous campaign which promoted the Blazing Santa Fe Wraptor.