A cluster of stars has hit the outdoor galaxy of Greater Cairo with Orange latest OOH campaign to promote their Dragon tariff plan.
A new tariff plan created especially for the youth, the campaign mainly stars several social media celebrities or ‘influencers’ like, Marwan Younis, Amr Wahba, Hisham Mansour, Hisham Afifi, along with superstar Gamila Awad. Surrounded by the telecom regular branded elements, the ads feature the words “DRAGON” upfront, a sequel to their latest TV Commercial that follows the dystopia theme.
The campaign was launched during the second half of February and uses large and x-large uni-poles, gates, double-decker poles, lightboxes, and flags in various locations across Greater Cairo.
Industry: Telecommunication
Brand: Orange
OOH Size: Double-decker Pole | Flag | Gate | Large uni-pole | Lightbox | Uni-Pole
Country: Egypt
Region: North Africa
Tags: Amr Wahba | Global Brand | Marwan Younis | Product Launch | Hisham Afifi | Hisham Mansour | Gamila Awad
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