A cluster of stars has hit the outdoor galaxy of Greater Cairo with Orange latest OOH campaign to promote their Dragon tariff plan.

A new tariff plan created especially for the youth, the campaign mainly stars several social media celebrities or ‘influencers’ like, Marwan Younis, Amr Wahba, Hisham Mansour, Hisham Afifi, along with superstar Gamila Awad. Surrounded by the telecom regular branded elements, the ads feature the words “DRAGON” upfront, a sequel to their latest TV Commercial that follows the dystopia theme.

The campaign was launched during the second half of February and uses large and x-large uni-poles, gates, double-decker poles, lightboxes, and flags in various locations across Greater Cairo.

Orange promotes Dragon tariff plan with superstars-00Orange promotes Dragon tariff plan with superstars-01
Orange promotes Dragon tariff plan with superstars-00Orange promotes Dragon tariff plan with superstars-01

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