INSITE OOH Media Platform

Charlotte Tilbury, iconic, trendy and beautifying women all around the globe, have just glammed up Dubai’s digital landscape. The cosmetics and makeup brand synonymous with empowering beauty has set Dubai alight with its latest campaign, as it did similarly in its last one. 

Gracing digital screens across the city, the campaign unveils the “New Pillow Talk Plump-Effect Gloss”. The visuals feature a stunning brunette model, her features bathed in the warm glow of a pinkish light. Her gaze encapsulates an unwavering confidence as she applies the gloss with ease. The focus falls on the luxurious, rose-hued product, its sleek packaging hinting at the pampering experience within. Then the digital video cuts to her glossed up, shiny lips, in a zoomed in frame, with the tagline “The perfect shade for all in Eid”.

This digital campaign is strategically positioned on digital billboards to capture the attention of Dubai's tech-savvy and beauty-conscious natives.  

The campaign, released the first week of April, sparkled over digital screens in Dubai.