With the Summer season approaching, Vilebrequin dropped a new awareness OOH campaign on Unipoles in Dubai during the first week of April. With the use of vibrant colors and three models laughing, showing off happiness and excitement, and sticking to the brand’s exquisite patterns and prints, the brand surely knew how to grasp everyone’s attention without using any communication messages, just the logo and the carefree holiday vibes caught in the picture. Since its founding in 1967 in Saint-Tropez, Vilebrequin's apparel has come to symbolize the carefree, happy nature of the French Riviera. The brand offers clothes for men, women, and kids in an effort to transmit the idea of casual charm from generation to generation. The brand offers a range of clothing that’s filled with incredibly colorful prints and patterns that are the perfect fit for all summer lovers, with a hint of luxury and elegance. To find out more about outdoor advertising and the most recent OOH campaigns in the UAE, explore the various sections of our Insiteopedia.
