INSITE OOH Media Platform

Following their last OOH campaign, CFI (Credit Financier Invest) has crafted yet another OOH campaign that cuts through the noise and positions them as the frontrunner in the financial services market. 

Empowering traders since 1998, the CFI supports investors with access to over 200 EGX-listed stocks, rock-bottom commissions, top-notch trading conditions, and the security of being regulated by the Financial Regulatory Authority.

The campaign centered around the tagline, “Be one step ahead. Trade with the Region's Leading Broker." The color choices of red and black exudes both sophistication and authority. This bold combination grabs the attention of the billboards. The minimalist approach of the visuals shows how sleek and professional the brand is. They also feature a snapshot of a mobile phone opening the CFI trading app and utilizing their services to the max. 

On uni-poles and hoardings, the campaign by the CFI was unveiled in the first week of April in Dubai.