Etisalat Misr has launched a new OOH campaign to promote their latest project of musical competition for Egyptian underground bands.
The project is one of the biggest musical competitions between 12 underground bands. Following their campaigns on social media, the outdoor ads feature the logo of the project “Battle of the Bands” along with the call to action “Register Now” for anyone who thinks they have what it takes
Launched during the last week of February, the campaign is the third from the telecom operator this month and runs parallel to the promotions of the Emerald plan and the sports news service. Wide in reach and variety of OOH size, the campaign uses large and x-large uni-poles, gates, double-decker poles, lightboxes, T-Poles, mega signs, and billboards across the Greater Cairo.
Advertiser: Etisalat Misr
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega-Sign | T-pole | Uni-Pole
Region: North Africa
Tags: Battle of the Bands
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