INSITE OOH Media Platform

Unionaire has just released an enticing OOH campaign across Cairo. Why enticing, you may ask? Well, it features the iconic actresses Dorra Zarrouk and Ghada Adel - enough said. Putting home comfort at the forefront, Unionaire follows up their last appearance with this campaign. 

The slogan, "The Number 1 Company In Technology For Years," speaks volumes about Unionaire’s reliability for Egyptian households. Unionaire taps into a powerful sense of trust and familiarity with consumers with the beloved faces of Dorra and Ghada Adel. The campaign visuals make best use of the celebrities’ beauty, showcasing them in gorgeous dresses, and flawless hair and makeup. The home appliances brand focuses on their ovens and fridges, highlighting two of Unionaire's core products and their best-sellers. Speaking of selling, Unionaire displays all their retailers, from B.Tech to Raneen to Raya. 

Unionaire's decision to utilize OOH advertising reflects the continued importance of traditional media channels in reaching a wide audience in Egypt. With its focus on quality, comfort, and established expertise, Unionaire positions itself as a reliable partner for creating a modern and comfortable home environment. 

To reveal more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.