INSITE OOH Media Platform

Cairo’s highways have become the stage for Mashreq Neo's latest masterpiece, an advertising sonnet that sings the virtues of digital banking convenience. In a city where tradition meets modernity, Mashreq Neo's billboard campaign stands as a beacon of innovation amidst the daily hustle.

This digital banking platform by Mashreq Bank is no stranger to the limelight, with its previous Dubai campaign capturing affluent audiences. Now, Cairo's skyline is adorned with the brand's message, reaching out to the digitally adept, offering banking freedom in the palm of their hands.

Capturing the essence of Mashreq Neo's mission, the billboards feature a tapestry of faces set against a sleek black canvas, creating a striking visual symphony. These joyous expressions mirror the ease and delight of Mashreq Neo's user experience, projecting inclusivity in a nation rich with diversity.

The campaign's bilingual brilliance speaks volumes, dialoguing with a city's heart in Arabic and its cosmopolitan spirit in English. Each billboard, a bridge connecting Mashreq Neo's revolutionary banking to every Cairene's lifestyle.

As cars weave through the city's veins, each glance at the billboard promises a seamless transition to digital banking, where 24/7 service awaits. With Mashreq Neo, Mashreq Bank illustrates that in the ever-changing rhythm of Cairo, financial empowerment is just a touch away.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.