The online retailer and giant Noon have introduced Noon Minutes, launching the service on Dubai’s billboards after their last appearance. Noon Minutes delivers groceries and other essentials to your door in minutes, more specifically, 15 minutes. This is a convenient option for people who are short on time or who don't want to deal with the hassle of going to the grocery store. Noon Minutes is available in the United Arab Emirates in Dubai, Sharjah, Abu Dhabi, and Ajman, and they highlight this in the visuals by claiming, “15 Minutes, Everywhere”. This approach aligns perfectly with the fast-paced lifestyle of UAE residents, who can now fit grocery shopping into their busy schedules. Through the user-friendly Noon app, customers can seamlessly access a meticulously chosen inventory of everyday necessities, encompassing fresh produce, pantry staples, and household essentials. The black billboards, accentuated by red and Noon’s infamous yellow, spotlight some of their products, including essential milk and indulgent candy. The app interface allows for fast browsing, selection, and checkout, minimizing the time between order placement and delivery for “Instant Delivery”. Over hoardings, the ad campaign appeared in the fourth week of March in Dubai.
