INSITE OOH Media Platform

Building on their last successful campaign, McDonald's UAE, the renowned fast-food chain known for its commitment to corporate social responsibility (CSR), has once again partnered with Emirates Red Crescent to launch a meaningful campaign in Dubai during the holy month of Ramadan. With a longstanding history of contributing to the community, McDonald's UAE has previously donated over Dhs2.8 million to Emirates Red Crescent in past years.

This Ramadan, McDonald's UAE is taking their support even further by enabling their valued customers to make a difference through their Rewards Points. The campaign revolves around the simple yet powerful message displayed on billboards across Dubai: "Donate your Rewards Points to Emirates Red Crescent, and we'll match it." The focus is on encouraging customers to contribute their Rewards Points, which can be easily done through the McDonald's UAE app.

This campaign emphasizes the transformative power of collective action. By aligning with a reputable humanitarian organization like the Emirates Red Crescent, McDonald's UAE not only amplifies their impact but also engages customers in the act of giving back. The straightforward billboard message captures attention and piques curiosity, prompting individuals to consider the significance of their reward points in supporting those in need.

The campaign has been distributed in Dubai, Sharjah, and Ajman in the fourth week of March across digital screens, and lampposts.