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For the very first time, New York’s iconic fashion brand, DKNY, captures the essence of the Big Apple and brought it to the vibrant cityscape of Dubai through its latest outdoor advertising campaign. For spring of 2024, DKNY takes the beautiful Kaia Gerber as their muse, reviving the brand’s core elements like denim, blazers, trenches and leather jackets, all created with a next-generation twist.

The new “Heart of NY” collection is a celebration of the brand's deep-rooted connection with the city that never sleeps. Having been inspired by the energy, diversity, and spirit of New York, the new outdoor campaign encapsulates the essence of the collection’s timeless elegance with contemporary flair, offering a range of apparel and accessories, reflecting the modern cosmopolitan lifestyle. 

The billboards host the American Model and actress herself, with her magnetic presence and striking features drawing the eye, inviting onlookers to delve into the world of DKNY's Heart of NY collection. The ad spaces serve as a canvas, framing Kaia Gerber adorned in the Heart of NY collection's finest garments, rocking pieces like the Mixed Media Varsity Jacket, as well as the Boyfriend Oversized T-Shirt. The new campaign took off in the third week of March upon Dubai’s Hoarding billboards.