Hyde Park launches new branding campaign

Following the successful campaigns of Park Corner and Coast 82 during 2017, Hyde Park Developments has launched a new OOH campaign to showcase branding values under the theme “Belong”.

  The campaign follows a completely new and more subtle art direction to  deliver the branding message. Over a plain black background, the ads  feature all their projects along with the ad copy which reads “Places by  Hyde Park Developments – Find your place” and their hotline in bold red  font.

Launched by the end of January, the campaign uses large and  x-large uni-poles, double-decker poles, gates and triple gates,  billboards, and lightboxes in the highest trafficked roads of Greater  Cairo.