Following the successful campaigns of Park Corner and Coast 82 during 2017, Hyde Park Developments has launched a new OOH campaign to showcase branding values under the theme “Belong”. The campaign follows a completely new and more subtle art direction to deliver the branding message. Over a plain black background, the ads feature all their projects along with the ad copy which reads “Places by Hyde Park Developments – Find your place” and their hotline in bold red font. Launched by the end of January, the campaign uses large and x-large uni-poles, double-decker poles, gates and triple gates, billboards, and lightboxes in the highest trafficked roads of Greater Cairo.
