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Pegasus Airlines Takes Egypt to Istanbul in Style on Cairo's Out-of-Home Screens
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Awareness Campaign

Pegasus Airlines Takes Egypt to Istanbul in Style on Cairo's Out-of-Home Screens

By INSITE OOH
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April 4, 2024 3 weeks ago
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59 seconds
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Pegasus Airlines (Flypgs), the renowned Turkish low-cost carrier, is making its mark in Egypt with its first-ever outdoor campaign spread across the country. Known for its headquarters in Istanbul's Kurtköy area and bases at various Turkish airports, Pegasus Airlines has now set its sights on captivating the Egyptian market.

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One of the campaign's billboards catches the attention with a compelling message: "Fly to Istanbul from Cairo with Pegasus". Accompanied by a price of 1854.99 and highlighted with a backdrop showcasing the destination, the billboard emphasizes the affordable travel opportunity offered by Pegasus Airlines. With the added information of  "Five flights per week", the campaign aims to attract Egyptian travelers with the convenience of frequent flights to Istanbul.

This strategic approach in the campaign reflects Pegasus Airlines' commitment to expanding its reach and offering accessible travel options to the Egyptian market. By highlighting the affordable price, the enticing destination, and the frequency of flights, the campaign aims to capture the interest of potential travelers, inviting them to experience the joy of flying with Pegasus Airlines.

For more in-depth details about the Flypgs campaign, visit MOOH, the monitoring out-of-home intelligence data provider in both Cairo & Dubai. 

 


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