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Big Ramy, El Kedwany, and Chico with Madinet Masr to Promote “Theqa”
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Big Ramy, El Kedwany, and Chico with Madinet Masr to Promote “Theqa”

By INSITE OOH
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April 3, 2024 2 weeks ago
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1 minute, 9 seconds
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Three of Egypt's most beloved celebrities – the legendary bodybuilder Big Ramy, the charming Maged El Kedwany, and the hilarious Chico – have joined forces with Madinet Masr for Housing and Development for an OOH campaign all over Cairo. After taking over our TVs and socials in this multichannel campaign, they landed on the town’s billboards, following their previous appearance

The ad campaign features the celebrity trio in outlandish costumes like Big Ramy dressed as an angel playing the harp, El Kedwany in a hip rocker getup, and Chico in a super fit, bodybuilder outfit, But amidst the laughter and comedy of their elaborate styling lies a strong message from the real estate, which is "Times may change, but we will never change." This tagline embodies Madinet Masr's values, with the extra ad copy "Theqa” or “Trust” Guarantee Certificate, which is their property warranty certificate. 

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The certificate’s name, “Theqa” stemmed from their commitment to trust. With Madinet Masr Innovation Labs, they highlight their advantage of no additional costs of maintenance fees and deposits, for up to 20 whole years, and emphasize that you can rely on the trustworthiness of this statement. 

To divulge more about Madinet Masr’s campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.


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