Following their previous campaign, the real estate developer, Mountain View, decided to participate in the Ramadan OOH race. During the Ramadan ads race, real estate proved its existence with their dependence on brand ambassadors, Mountain View, is one of the real estate that used the same strategy using the appearance of the one and only, Mohamed Salah. The choice of Mohamed Salah to appear in the campaign is brilliant as he is an icon and the majority of the Egyptian audience love him. Using the keyword “Happiness” in the copy gives indication of positivity and optimism which subconsciously raises the level of interest for the audience. Also the slogan “Go the extra mile for happiness” along with Mohamed Salah running freely is confirming the idea of positivity. The billboards are distributed strategically, across the west Cairo area to be more specific. To access additional details for the campaign budget, diverse ad formats, targeted locations, media strategy, various Out-of-Home options, and more, simply reach out to (MOOH)
