A new digital outdoor campaign featuring Jacob Elordi and Laura Harrier for the latest Boss, The Scent Elixir, Spotted on digital screens in Dubai during the fourth week of March. Featuring celebrities that both flawlessly complement the sophistication of the brand-name fragrance. They say less is more, and that’s exactly what Boss stuck to in this visual—the choice of brown tones along with the sharp looks of Elordi and Harrier as the main hero shined, the beloved bottle for him and her. The warm, spicy perfume was launched earlier in 2024, giving a woodsy vibe to all those in favor of strong scents. Together with the previously released TV commercial, outdoor, and social media campaigns, this one created a lot of buzz. Boss previously debuted a DOOH campaign in December 2023 with the powerful slogan Be Your Own Boss and a number of well-known celebrities and public personalities. See more about outdoor advertising and the latest OOH campaigns in the United Arab Emirates by checking out the various areas of our Insiteopedia
