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Tickit Makes Fasting Rewarding on UAE’s Out-of-Home Billboards
Awareness Campaign Promotional Campaign

Tickit Makes Fasting Rewarding on UAE’s Out-of-Home Billboards

April 4, 2024 3 weeks ago
1 minute, 10 seconds
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During the holy month of Ramadan, Tickit not only provides the opportunity to enjoy delightful meals with their loved ones, but also makes the fasting experience more rewarding. Following their prior appearance, Tickit has risen on UAE’s billboards with a new outdoor campaign centered around the concept of enjoying three delicious meals during Ramadan at any Tickit partner outlet and earning 50 AED in Tickit points.

The reward program’s exciting initiative not only embraces the spirit of Ramadan, but also provides an opportunity for individuals to enhance their dining experiences while accumulating valuable rewards. The ad copy notes just that with the slogan “Enjoy 3 Meals this Ramadan & Earn AED 50 in Tickit points.” The billboards are straightforward and easy to decipher, easily translating the campaign goal to the audience, with visuals hosting a Ramadan-inspired design, including calligraphy alongside picturesque family & friends gatherings. The ad color pallet utilizes a teal color, the latter being a signature one for Tickit to use in most outdoor advertising. In addition to the Ticket logo, logos for their partners including City Walk, JBR, Blue Waters, and more are also exhibited on the ad spaces. The ads also host a call to action, encouraging passersby to download the Tickit application now to start winning. 

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Tickit’s new outdoor campaign took off on UAE’s Digital screens in the fourth week of March.

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