The Eid campaign by amazon has finally arrived in the UAE! After a successful campaign during the holy month of Ramadan the eCommerce platform decided to spread happiness even further with a big sale. The campaign’s visuals unfortunately has nothing new to offer, as it’s identical to the Ramadan one, furthermore, it’s repetitive and been seen around the OOH locale for quite some time, either in Egypt or the UAE. which may cause a sort of boredom and familiarity to the brand and it’s OOH. Amazon used the 5 medium to display this campaign, digital screens, hoarding, lamppost, megacom and unipole, which is a number indicating a great coverage in Dubai and sharjah. Last but not least, one interesting fact we came across from Investopedia website, that If you had invested $1,000 in Amazon during its initial public offering (IPO) in 1997, that investment would have been worth over $1.1 million by September 4th, 2018! That’s not all! if you want to learn more about amazon’s campaigns in UAE and Egypt you can access out INSITEopedia for more information.
