Just after their three months campaign, Hya TV, the leading media and broadcasting platform, is back on Cairo’s OOH. Emerging as a radiant force of power and entertainment. With its unwavering dedication to women, Hya TV has become a beacon of empowerment, offering a diverse range of programs that cater to the multifaceted lives of Arab women. During its recent campaign, Hya TV showcased a lineup of captivating programs that immediately caught the attention of viewers. These programs took center stage on billboards across the region, creating a buzz and generating excitement. One of the standout shows featured on these billboards was Meshwary, a program hosted by the dynamic duo of Noha Hazem and Ibrahim Aly. Another notable program on the billboards was the comedy show Beeka and Sarah (or Sarah and Beeka), presented by the talented Hamo Bika and Sara Khaliifa. In addition to these entertaining shows, Hya TV presented the gripping drama series Tal El Raheb on the billboards. The show boasted an exceptional cast, including Mohamed Reyad, Aytin Amer, Ahmed Fouad Selim, Ahmed Abdullah Mahmoud, Mirehan Hussein, and Mai El Kady Delve into the world of media and broadcasting out-of-home (OOH) campaigns with Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytics system operating in Cairo and the United Arab Emirates.
