Midea has just popped up on Cairo’s OOH scene. The leading home appliance brand in Egypt is making a big splash in Cairo by featuring celebrities Mohamed Mamdouh and Aicha Ben Ahmed in this multi-media campaign, after their previous appearance. The campaign showcases both Mohamed Mamdouh and Aicha Ben Ahmed interacting with Midea appliances, and the unexpected pairing grabs the attention of Cairo. The ad resonates with Midea's reputation for durable and reliable products, and how they beautify the home and are essential to it. Ben Ahmed, known for her style, embodies the sleek design and innovative features of Midea's appliances. By featuring these renowned celebrities, Midea taps into the power of celebrity endorsement, using shots of their TV and social media commercials as the visuals. As Egyptians love the actors, these positive connotations are likely to transfer to the Midea brand, enforcing trust and brand recognition among consumers. The ad copy goes, “Midea makes you fall in love with lounging at home”. The outdoor advertising format ensures maximum exposure, strategically placing the campaign in high-traffic areas across Cairo. This guarantees that a large segment of the population will see the advertisements, raising brand awareness and sparking conversations about Midea's offerings. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
