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McDonald’s Big Feast’s D/OOH in the UAE, Limited Time Unmissable Offer
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Awareness Campaign

McDonald’s Big Feast’s D/OOH in the UAE, Limited Time Unmissable Offer

By INSITE OOH
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March 26, 2024 4 weeks ago
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1 minute, 11 seconds
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McDonald's has launched a D/OOH campaign targeting residents of Dubai and Sharjah in the United Arab Emirates. This campaign utilizes digital screens, uni-poles, and lampposts across Dubai and Sharjah's streets to capture the attention of passersby.

The billboard itself is a vibrant display that combines Arabic and English text alongside enticing visuals. The central image showcases delicious-looking burgers and fries, likely their signature Big Mac, Cheeseburger, McFizz, Chicken Nuggets, Dessert and fries. In bold Arabic text, the billboard boasts "al-walimah al-kubra," which translates to "the big feast." This immediately piques the viewer's interest, promising a satisfying meal experience.

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The campaign cleverly caters to the local audience by prominently displaying the price in Arabic – 36 dirhams – making the offer clear and budget-friendly. Additionally, the text "Fatra Mahdudah" translates to "limited time offer," creating a sense of urgency and encouraging prompt action. This strategy is particularly effective for busy urbanites who might be enticed by a quick and affordable meal option.

While the billboard lacks a direct call to action like "Visit Us" or "Order Now," the overall design is visually compelling. The combination of mouthwatering food images, clear pricing, and the promise of a "big feast" effectively communicates the value proposition. This, coupled with the strategic placement in high-traffic areas, ensures a wide reach and strong brand recall.

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