McDonald's has launched a D/OOH campaign targeting residents of Dubai and Sharjah in the United Arab Emirates. This campaign utilizes digital screens, uni-poles, and lampposts across Dubai and Sharjah's streets to capture the attention of passersby. The billboard itself is a vibrant display that combines Arabic and English text alongside enticing visuals. The central image showcases delicious-looking burgers and fries, likely their signature Big Mac, Cheeseburger, McFizz, Chicken Nuggets, Dessert and fries. In bold Arabic text, the billboard boasts al-walimah al-kubra, which translates to the big feast. This immediately piques the viewer's interest, promising a satisfying meal experience. The campaign cleverly caters to the local audience by prominently displaying the price in Arabic – 36 dirhams – making the offer clear and budget-friendly. Additionally, the text Fatra Mahdudah translates to limited time offer, creating a sense of urgency and encouraging prompt action. This strategy is particularly effective for busy urbanites who might be enticed by a quick and affordable meal option. While the billboard lacks a direct call to action like Visit Us or Order Now, the overall design is visually compelling. The combination of mouthwatering food images, clear pricing, and the promise of a big feast effectively communicates the value proposition. This, coupled with the strategic placement in high-traffic areas, ensures a wide reach and strong brand recall. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
