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Introducing 'Beyond Boundaries' by Alanoud Badr x Steve Madden on Dubai's Billboards.
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Introducing 'Beyond Boundaries' by Alanoud Badr x Steve Madden on Dubai's Billboards.

By INSITE OOH
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March 26, 2024 4 weeks ago
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1 minute, 16 seconds
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Four months after showcasing their stunning winter collection, Steve Madden is back with an exciting new campaign that celebrates Ramadan in style. Teaming up with Alanoud Badr, also known as Fozaza, the renowned fashion brand has launched a captivating capsule collection titled "Beyond Boundaries" that goes beyond the traditional confines of the month-long fasting period.

This remarkable collaboration showcases a range of red statement pieces, offering a refreshing twist on the customary shimmer typically associated with Ramadan collections. The collection includes an array of bags, heels, and sneakers, combining the cultural DNA of the region with modern designs and styles. As a leading accessories brand, Steve Madden effortlessly brings global fashion trends from the runways to the Middle East, catering to the unique sensibilities of regional dressing.

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The recently unveiled billboard featuring the stunning face of a model adorned in pieces from the "Beyond Boundaries" collection by Fozaza and Steve Madden serves as a captivating symbol of their Ramadan collaboration. With the words "FOZAZA STEVE MADDEN" and "BEYOND BOUNDARIES" prominently displayed, the billboard encapsulates the essence of this unique partnership.

Set against the backdrop of the city, the billboard showcases the fusion of cultural elements and modern designs that define the collection. The model exudes confidence and elegance, effortlessly embodying the spirit of the collaboration. The bold red statement pieces featured in the billboard catch the eye, offering a refreshing departure from the customary shimmer often associated with Ramadan collections.

The glamrous campaign has been seen in the second week of March on hoarding boards.


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