Formula One enthusiasts in the UAE are in for an exhilarating season, with TOD popping up on billboards, extending an invitation to experience the races with convenience on their streaming platform. They also recently released an OOH campaign for their content, a strong presence in the OOH world. On the outdoor advertisement displays, TOD leverages images of racecars to capture the attention of F1’s audience. The message emphasizes a streamlined viewing experience, highlighting TOD's ability to bypass traditional cable subscriptions and deliver F1 directly to mobile devices and compatible streaming platforms - “Your Shortcut to F1”, as they say. This communication underscores the platform's commitment to accessibility and flexibility. Viewers are empowered to enjoy every qualifying session, heart-pounding race, and insightful commentary, live or on-demand, at their leisure. On the other hand, the campaign also promoted one of Ramadan 2024's series, “Zaman Al Ajaj” gripping Ramadan series boasts a list cast including Jassim Al Nabhan, Hussain Almahdi, Mona Hussein, and Faisal Alamiri. This series' events goes in a harsh desert community, Ghaith's rise to power ignites a heated struggle fuelled by familial ambition and gipsy machinations and pitting rival factions. As the roar of Formula, One engines fills the air, UAE residents are encouraged to embrace a new era of streamlined viewing and “Download the App”. With TOD’s blazing orange logo, the streaming platform brands itself as a trailblazer. The campaign landed in the UAE on hoardings and digital screens in the second week of March.
