In a new DOOH campaign launched in the UAE, Al Tayer Motors & Land Rover are promoting the Range Rover Sport with a tagline that is both catchy and relevant to the target audience: Power Down This Ramadan. The campaign features images of the Range Rover Sport on a dark background setting, highlighting its power and performance. This DOOH campaign was launched during the second week of March 2024, following the brand’s previous OOH in August 2023. The tagline Power Down This Ramadan is a play on the traditional Ramadan greeting of Ramadan Kareem, which means Generous Ramadan. It suggests that the Range Rover Sport is the perfect vehicle for those who want to take a break from the hustle and bustle of everyday life and relax in style during Ramadan. The visuals in the campaign are also effective. The images of the Range Rover Sport on a dark theme setting convey a sense of luxury and adventure. The use of dark colors and bold fonts creates a sense of drama and excitement. Overall, the Range Rover Sport's DOOH campaign is a well-executed example of how to use Ramadan greetings to promote a product. The tagline is catchy and relevant, and the visuals are effective. The campaign is likely to resonate with UAE consumers who are looking for a luxurious and powerful SUV to drive during Ramadan. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
