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Karim & Aly Kassem Champion Charity with E Bank in Outdoor Advertising
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Karim & Aly Kassem Champion Charity with E Bank in Outdoor Advertising

By INSITE OOH
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March 25, 2024 3 weeks ago
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EBank has just unveiled a new campaign in Egypt to encourage charitable giving across the country, as well as commemorating 40 years.

After Ebank’s last campaign, this one features prominent Egyptian actors Karim Kassem and Aly Kassem in the eye-catching outdoor advertising displays.

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This innovative approach aims to leverage the influence of celebrities to inspire Egyptians to embrace philanthropy through their bank. Karim Kassem and Aly Kassem serve as ambassadors for the campaign, embodying the spirit of generosity and social responsibility. The campaign's ad copy, "Goodness is Going Around," encapsulates the idea that acts of charity, big or small, have a ripple effect, creating a wave of positive change throughout society. The outdoor advertisements showcase the celebrities standing back to back with their arms crossed in a powerful stance. 

To find out more about the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.


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