e&'s OOH campaign in the UAE for the e& Money app! The campaign uses bridge billboards in Dubai and Sharjah. Spotted in the third week of March. The campaign keeps it simple yet powerful with the tagline Easier Transaction, Elevated Experience and an invitation for everyone to download the app for hassle-free banking. The use of gray in the visuals gave the whole campaign a sophisticated and balanced look, in addition to the logo placement with a short and straight-to-the-point text, “Smarter. Easier. For Everyone.” The e& money app itself is super smart and easy to use. With its sleek design and handy features, managing your money has never been simpler. From sending money to paying bills, everything's a breeze. This campaign follows a previous one that took place back in November 2022 and introduced the app to the Emirati market. Go through the many sections of our Insiteopedia to get unique information about the Emirati DOOH scene.
