etisalat by e&’s D/OOH campaign launched in Egypt during Ramadan 2024, in the telecommunications industry’s race on OOH and advertising media platforms during this Ramadan. The holy month is always known to be the month of showing off skills among many big tycoons company’s advertisements in different industries. Given the growing connection between the month of Ramadan and increased consumerism throughout the season, consumer-focused companies typically increase their advertising spending during the month. This D/OOH campaign followed etisalat by e&’s previous OOH campaign in Egypt during January 2024. The outdoor campaign’s distribution and media channels used are wide and carefully chosen, being seen on many media channels and across the busiest outdoor advertisements locations in Greater Cairo, using different OOH formats including digital screens and OOH combinations. The campaign is featuring the stars Mohamed Ramadan and Angham and their families on the billboards and the Tv and digital platforms ad is featuring the same ambassadors singing a catchy song that resonate with the outdoor campaign’s message which is “Limitless Sweet Hours,” offered by etisalat by e& to Cairo;s residents and its clients. It is also worth mentioning that etisalat by e& will inject up to US$194.4m investment in Egypt in 2024. UAE telecom operator Etisalat by e& will invest at least US$194.4m into the Egyptian market in 2024, the Chief Consumer Officer (CCO) Ahmed Yahia, said to media reports. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
