This year, Mother's Day coincides with the holy month, presenting a perfect opportunity to gift our moms with something truly unique. Witnessed during the last week of March across Dubai, Ajman, and Sharjah, a new campaign has taken the Emirati DOOH scene by storm, gracing Uni-poles, digital screens, and lampposts. In alignment with this sentiment, the UAE's Vice President and Prime Minister, Sheikh Mohammed bin Rashid Al Maktoum, has initiated a groundbreaking Mothers' Endowment campaign. The ambitious project, which is a crucial component of the Mohammed bin Rashid Al Maktoum Worldwide Initiatives, intends to create a massive AED 1 billion endowment fund for worldwide education. This initiative is evidence of the UAE's dedication to compassion and philanthropy, as it honors mothers and supports the country's humanitarian efforts throughout Ramadan. At the heart of the campaign design lies the word الأم, symbolizing the central focus on motherhood. Captivating visuals featuring tender moments between mothers and their children accompany a simple call to action, urging individuals to contribute to the mother's endowment fund through the designated website. This campaign marks a departure from traditional gift-giving practices, offering a new avenue for expressing gratitude and support for mothers worldwide. With a user-friendly website interface, donating to the cause is made accessible through various channels, including online payments, SMS, calls, bank transfers, and JOOD. Explore exclusive insights about the Emirati DOOH scene when you navigate through the different sections of our Insiteopedia.
