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ELEVE by Deyaar Promoted on Dubai's OOH, Live Above It All
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Awareness Campaign

ELEVE by Deyaar Promoted on Dubai's OOH, Live Above It All

By INSITE OOH
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March 22, 2024 4 weeks ago
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1 minute, 6 seconds
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Deyaar has launched an OOH campaign to promote their new project, ELEVE. This billboard campaign utilizes a minimalist approach with impactful visuals to convey a message of luxury and exclusivity on hoarding OOH format starting from the second week of March 2024.

The billboard features the project name, "ELEVE," prominently displayed in a large, white font. This brand name references the building's height or a prestigious district location. Below it sits the tagline, "LIVE ABOVE IT ALL," which evokes a sense of elevated living and upscale experiences for residents.

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Deyaar leverages brand recognition by including its logo and the phrase "BY DEYAAR." This reinforces the project's association with a reputable developer known for high-quality construction. The overall design employs clean lines, bold text, and contrasting colors, ensuring the ad grabs attention and stays memorable, while the focus on "LIVE ABOVE" targets those seeking a luxurious lifestyle, the presence of Arabic text suggests the campaign caters to Arabic speakers within the UAE. A complete analysis would benefit from considering the billboard's specific location. If situated in a high-end neighborhood, it further strengthens the message of exclusivity.

Deyaar's ELEVE project OOH campaign is likely to resonate with the target audience seeking an upscale living experience.

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