The Real Estate Market has a huge share in the OOH scene in Egypt and Reedy Group contributed by launching a new Out-Of-Home campaign to advertise their new project AZZAR. An appealing natural scene serves as the background of the ads, with ad copy that reads the project’s name “AZZAR” in huge white font. As main selling point, the slogan informs viewers that the development includes “California Homes in New Cairo”. Launched at the start of February, the campaign has taken to the roads of Greater Cairo with large and x-large uni-poles, double-decker poles, mega signs, and billboards.
