The National Bank of Egypt (NBE) is taking a stand for local businesses in a new out-of-home campaign across Cairo. This initiative by the bank aims to inspire citizens to support and celebrate the city's homegrown entrepreneurs. The campaign features eye-catching visuals showcasing everyday clothing items like jeans and another green article of clothing, emblazoned with the powerful message Support Everything Local. This clever use of imagery emphasizes the idea that supporting local businesses is woven into the very fabric of Cairo's identity. Following their last campaign, The National Bank of Egypt has a long history of supporting Egyptian businesses. This campaign is a natural extension of that commitment. By encouraging residents to shop locally, NBE aims to boost the local economy, empower entrepreneurs, and celebrate local pride. This OOH campaign is just one-way NBE is demonstrating its dedication to local businesses. The bank offers various financial products and services designed to support entrepreneurs and small businesses, like the Al-Ahly Business Financing Programs. The product is designed to standardize specialized credit programs for a variety of activities, thereby supporting small projects operating in the four economic sectors (agricultural, industrial, service, and commercial). To find out more about the National Bank of Egypt campaigns, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
