National Bonds has just launched a creative concept OOH ad in Dubai, following its previous pop-up. The specialized company in savings and investments in the UAE has introduced an enhanced annual rewards program for its savers, offering an unprecedented chance for customers to participate in a rewards program valued at AED 35.5 million. The yellow and blue hued visuals announce “35.5 Million” on the creative concept billboards in a snappy text bubble, along with the title of the program. Under the newly launched program, participants have the opportunity to win exclusive prizes, including a selection of 16 luxury cars, with 4 specifically reserved for Emirati savers. Additionally, they have the chance to win the latest model of the iPhone every day, along with various other monthly rewards. Quarterly draws also present the opportunity to win AED 2 million. Moreover, apart from the competitive annual returns, the financial services program includes additional opportunities for success, with customized prizes for regular savers, digital savers, and prestige members. Positive saving habits are acknowledged and rewarded through extra entries into the draws and increased chances of winning for individuals who maintain and initiate fresh savings. The campaign boarded die-cut bridge billboards in Dubai, in the second week of March.
