Nescafé has always embraced outdoor advertising, and once again, the brand makes a comeback on billboards during Ramadan month, following its previous appearance in October, as it is known for setting the mood just right, rekindling the perfect cup of coffee. Nescafé through its presence on billboards, reminds us to savor the special brew that accompanies us during this special time, the white billboards are a familiar sight, as they return once again as part of a recurring campaign by Nescafé as a powerful reminder of Nescafé's status as an integral part of our day, offering the perfect cup of coffee&creamer, the billboards symbolize Nescafé unwavering presence and its ability to deliver enjoyment moments that have become synonymous with the brand, especially in Ramadan the visuals with a white background alluring viewers, showcasing a cup of coffee surrounded by swirling creamer commands the attention, with the text 'sugar is up to you'. the screens spotted in Dubai during the second week of March, transporting audiences to a serene ambiance, showcase the effortless preparation of Nescafé's 2in1 sachets.