Orange Egypt has recently rolled out a vibrant outdoor campaign, headlined by the charismatic actor Ahmed Ezz, with the slogan Our origin is one. Our nature is one. Ezz, a household name with an aura of charm and versatility, embodies modern masculinity and success, connecting deeply with the Egyptian audience. The campaign, with its prominent billboards across Greater Cairo's main roads, presents Ezz in an approachable manner that enhances the brand's appeal. His widespread influence and relatable persona reinforce Orange's message, cementing the telecom giant's presence in the minds of consumers. The campaign's design consistency, featuring Orange's signature colors, ensures instant brand recognition, while the strategic positioning of the billboards maximizes exposure to a diverse commuter base. This high-visibility approach is complemented by the clarity of the campaign's message, effectively communicated without overwhelming information. Orange's newest message, Our origin is one. Our nature is one, transcends mere connectivity, encapsulating the brand's pledge to offer great deals to all customers. The #012# offer and using the My Orange app, prominently displayed, promises inclusivity and digital empowerment, aligning with Orange's customer-centric philosophy. This smart fusion of a beloved celebrity with an empowering brand promise showcases Orange's strategy to maintain a strong brand presence and resonates with its commitment to keep everyone connected. In essence, Orange is not just offering a service; they are offering an experience where every customer feels valued—a winner in their own right. Get a much deeper look at Orange's OOH campaign, budget, location, districts, and more, by visiting Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
