The visual elements of the Sheraton Residences' OOH campaign create a clear and targeted message. Firstly, the color scheme is very simple, the background utilizes a black and white base. This high-contrast design makes the ad easy to read and understand, especially for viewers catching a glimpse while passing by. Secondly, the focus is heavily placed on brand recognition. The Sheraton logo and name are the most prominent elements, taking up a significant portion of the billboard. The large size and white lettering ensure that anyone familiar with the Sheraton brand will instantly recognize it. The text The Residences at Mostakbal City, New Cairo sits below the prominent Sheraton branding. This clarifies exactly where this development is situated, ensuring potential customers are aware of its geographical placement. Interestingly, the visuals rely minimally on imagery. Unlike many OOH campaigns, this one prioritizes text-based communication. This choice suggests that the advertiser aims for clarity and brand recognition over sparking an emotional response in viewers. The billboard does incorporate some developer branding as well. The text by MARGINS DEVELOPMENTS along with the developer's logo appears at the bottom. This inclusion establishes credibility for the project by associating the Sheraton Residences with a reputable development company. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
