As the holy month of Ramadan approaches, Dubai's streets are illuminated with Cartlow's heartwarming Hala Ramadan, or Welcome Ramadan, OOH campaign. After their last appearance, Cartlow is shaking up the e-commerce scene in the region by offering a smarter way to shop for electronics, appliances, and more. They partner with major retailers to provide unbeatable deals on returned, overstock, and certified pre-owned products. This allows shoppers to save significant money on quality items, while giving pre-loved goods a second life and reducing environmental impact. The campaign blends the festive and generous spirit of Ramadan with Cartlow's mission of offering sustainable shopping options. The visuals are glowing in green on Dubai’s streets, calling all attention then sealing it in with their message “Save & Celebrate”. The use of beautiful Arabic calligraphy featuring the message Hala Ramadan'' adds a touch of cultural significance and authenticity. The billboards feature Cartlow's logo or a tagline in a tasteful manner, keeping the focus on the Ramadan message and the technological gadgets they incorporate. The campaign appeared on bridge billboards in Dubai, in the second week of March.