As we’re stepping into the second week of Ramadan, the holy month, it’s becoming more of a ritual to come across mouth-watering desserts as you pass by, the OOH scene is currently filled with delicious treats, as Etoile is always dropped its ads in simple ways. The visual features Etoile’s latest Ramadan additions, “Tres Leches Pistachio & Konafa Mango” along with Etoile’s tasty jars showcased in the other visual. The visual's catchy tagline, الحلوة من ايتوال and the desserts' deliciousness will immediately grab your attention. The tagline is lighthearted and effortlessly conveys a plain message. Their primary colors and the colors used in the visuals are slightly different. However, the use of blue and white creates a visually appealing and light atmosphere. This campaign followed the Etoile campaign last February featuring Hamdy el Wazeer showcasing the Japanese cake in Cairo. What’s also remarkable about this campaign is that Etoile dropped a teaser campaign that was intriguing for everyone in the OOH scene until the original outdoor campaign dropped after. Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.
