Post appearing in the very recent campaign featuring Yasmin Abdulaziz, the leading telecommunication, Vodafone is back with people’s favorite face; Amr Diab! The billboard features the iconic lyrics from Amr Diab's song Al Kalima Al Helwa (The Sweet Word). With billboards scattered across the country, adorned with the catchy line, the campaign aims to evoke nostalgia and capture the hearts of Egyptians through the power of music. By incorporating such a beloved song into their advertising strategy, Vodafone seeks to strengthen its connection with the Egyptian audience, emphasizing the sweetness and warmth of communication and relationships, which are central themes in the song. The choice of Amr Diab as the face of this campaign further solidifies Vodafone's status as a telecommunications giant in Egypt. Diab, known as the King of Arabic Pop, resonates deeply with Egyptians, making him the perfect ambassador for Vodafone, embodying the brand's values of authenticity. Monitoring Out of Home (MOOH) is here to answer all the questions you have regarding this campaign! MOOH is the dedicated media intelligence agency and analysis system active in Cairo & Dubai, where the campaign type, kind, location, budget, media plan, and more are featured.
