Georgina Rodrigeuz chooses Sa’ada, or so she claims on Cairo’s outdoors advertising arena. After their epic teaser campaign with the superstar, Sa’ada New Cairo from Horizon Egypt Developments took over Egypt’s TVs this Ramadan, and Cairo’s streets once again. Saada New Cairo Compound offers a haven with exquisite twin houses and standalone villas, designed to provide the ultimate privacy and luxury living. The residences are the brainchild of renowned architects, resulting in a fusion of luxurious design and practical functionality and catering to diverse needs with a variety of spacious floor plans, all offered at competitive prices. Saada provides a comprehensive range of amenities and services designed to enhance daily life, from verdant landscapes to on-site cafes and restaurants. The Argentine-Spanish influencer looks absolutely stunning on the vibrant visuals with splashes of red and orange hues. The billboards showcase her enjoying the various facilities of Sa’ada, and the taglines check off every one of them, with “Office with a buzz, check.”, “A lot of greenery, check.”, “Commercial Zone, check.”, and “Swimming lagoon, check.” To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
