El Abd Patisserie, a cornerstone of Cairo's culinary scene, is captivating the city with a vibrant D/OOH campaign before and during Ramadan 2024. This strategic campaign utilizes a wide distribution network and eye-catching visuals to highlight El Abd's rich heritage and delectable oriental desserts, a perfect treat for the holy month. The campaign's visuals take center stage, featuring close-up shots of El Abd's traditional oriental desserts. The vibrant colors and intricate presentation instantly grab attention, tempting viewers with a glimpse of the bakery's delicious offerings. This visual focus is paired with a powerful message that emphasizes El Abd's legacy. The text prominently features the number 50 in bold Arabic font, accompanied by the phrase “50 Years Oriental.” This tagline underscores El Abd's five decades of expertise in crafting mouthwatering oriental desserts, establishing a sense of trust and tradition. El Abd's campaign leverages a wide distribution strategy, employing various OOH formats including digital screens. This ensures maximum visibility throughout Greater Cairo, particularly during the high-traffic weeks of Ramadan. Digital screens strategically placed in busy districts, that grab the attention of people on the go, influencing last-minute dessert decisions and cravings. This comprehensive approach guarantees El Abd reaches a broad audience across the city. The timing of the campaign is particularly noteworthy. The launch coincides perfectly with Ramadan, a time when sweet treats are a cornerstone of the celebrations. El Abd's strategic execution positions them as a go-to destination for both traditional iftar gatherings and special Ramadan treats. This ensures their delectable offerings are top-of-mind for consumers throughout the holy month. The digital Ad on ZDB also contained a promotional message that highlighted a 30% limited-time discount for the new branch opened in Hyper One. El Abd Patisserie's D/OOH campaign effectively combines mouthwatering visuals, a focus on heritage, and strategic distribution. By utilizing a variety of OOH formats and launching the campaign during the peak season for sweets, El Abd positions itself as a leader in Cairo's desert scene. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
