Rixos Hotels has launched its first DOOH campaign in the UAE starting from the first week of March 2024, transporting viewers to a world of luxury and relaxation. The campaign's visuals feature a stunning interior design and view scenes designed to evoke a sense of tranquility and escape. Crystal-clear turquoise water laps at pristine white sand, while palm trees sway gently in the breeze, promising ultimate comfort. The visuals suggesting Rixos caters to luxury getaways. The campaign's message is further emphasized by subtle brand elements. The Rixos name appears in a sleek, modern font at the top corner, ensuring brand recognition. The company logo, along with East&West, Driven, Forbes, and Refine logos, and beside Rixos’ logo there is a location tagline “Financial Centre Road, Dubai Residences.” This minimalist approach allows the beauty of the destination to take center stage. Through this idyllic building facades and view scenes and subtle branding, Rixos' DOOH campaign effectively positions their resorts as the perfect escape for those seeking a luxurious and one of a time vacation experience in the UAE. Rixos blends traditional Turkish hospitality with luxurious surroundings and a unique spa experience. Enjoy exceptional entertainment, sports, and the ultimate all-inclusive experience at Rixos. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
