Renowned Egyptian actor Mohamed Ramadan has joined forces with Seven, a rising Egyptian financial services company, for a high-profile out-of-home advertising campaign in Cairo, after their last campaign. The campaign focuses on three clear messages delivered through short, impactful slogans, Furnish Your Home with Seven being the first. This tagline highlights how Seven can help Egyptians achieve their dream home with easy financing options. They then go on to say Buy a Car with Seven, and Finance in Another Way. This intriguing tagline piques curiosity, suggesting that Seven offers a fresh and innovative approach to financing. Mohamed Ramadan is a household name in Egypt and the Arab world, known for his charismatic personality and larger-than-life acting style, and that is reflected in the visuals by dressing him with different characters. Seven's decision to partner with Ramadan is a strategic move to leverage his immense popularity and widespread appeal. This extensive OOH campaign signifies Seven's commitment to establishing itself as a major player in the Egyptian financial market. Partnering with a celebrity of Ramadan's caliber indicates Seven's willingness to invest heavily in brand recognition to become a leading financial service provider. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
