Al Majed Oud, a renowned fragrance brand, has unveiled their captivating D/OOH campaign across Dubai to introduce their newest creation, the Royale perfume. This strategic campaign utilizes a multi-format approach, encompassing digital screens, mega-coms, and lamppost OOH displays, launched during the second week of March 2024. The centerpiece of the campaign is a visually stunning image. A close-up of the Royale perfume bottle takes center stage. The sleek design boasts a gold-colored cap atop a clear base revealing the light blue perfume. A deep purple background with shimmering gold speckles creates an aura of luxury and sophistication. The text, written in Arabic calligraphy, translates to perfumes and Al Majed Oud, adding a touch of cultural heritage. The brand name is then flanked by the new perfume's name, Royale, written in a modern, western font. Another message was sent as a promotional approach, offering 50% on all the brand products, and the lampposts n the other hands showcased different new fragrance from dreams world. Al Majed Oud's strategic distribution ensures the campaign reaches a wide audience, following the brand’s previous OOH campaign during December 2023. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
