An OOH campaign launched by Splash in the UAE to promote its latest fashion wear collections, the campaign was launched during the first week of March 2024 using hoarding and mega-coms outdoor advertising formats. This campaign follows Splash’s previous OOH activity in the UAE during March 2023. The campaign was seen in Dubai and Sharjah’s streets, with a focus on showcasing the brand’s logo along with models wearing different designs from Splash on light themed background colores. Also, the campaign is highlighting that Splash is at Centrepoint, Centrepoint is a one stop shopping destination that houses Babyshop, Splash, Lifestyle and Shoe Mart under one roof. Centrepoint has become the number-one family shopping destination across the Middle East. This campaign follows Centrepoint’s previous OOH appearance in the UAE mostly in parallel to this campaign. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.