Damas, a leading name in luxury jewelry in the Middle East, is celebrating women with a new collection, now on the UAE’s outdoors advertising scene. Their previous campaign was years ago, but they’re back with a bang. The Alif Collection, named after the first letter of the Arabic alphabet, is a powerful tribute to the women who are the pillars of society – the Assel in Arabic. Drawing inspiration from the majestic form of the first letter in the Arabic script, the clean lines and elegant curves of the Alif are reflected in the collection's minimalist and modern designs. Each piece is crafted with meticulous attention to detail, showcasing the expertise of Damas' skilled artisans on the visuals. The collection offers a variety of pieces, including necklaces, bracelets, rings, and earrings, all spotlighted on the billboards. The Alif Collection goes beyond just beautiful jewelry. It's a celebration of the remarkable achievements of women in the Arab world. Damas recognizes the contributions women make to society – their strength, courage, and generosity. The campaign adorned mega coms in Sharjah and Ajman, in the first week of March.
