El Araby launched an outdoor advertising campaign in Cairo to promote its products with a smart sentimental approach, the campaign was launched before Ramadan 2024, using mainly double-deckers and uni-poles OOH formats across busy locations in greater Cairo, like 6th of October city and bridge, and more places. The campaign’s approach is touching all Egyptians with a simple tagline and visuals, the tag line and approach is related to the mother’s day as it comes this year in Ramadan, the campaign’s tagline is “My mother and I’m honored,” in Arabic along with the brand’s logo and some shots of happy families, the campaign is not showcasing any products or promotional aspect. This campaign follows the brand’s previous OOH campaign during June 2022. In a powerful declaration, the company positions itself as the forever trusted name for both customers and successful partners. They emphasize achieving a better society through their products, services, and unwavering commitment to quality, excellent service, ethical relationships with suppliers, employee well-being, and upholding established values. This comprehensive approach extends to both domestic and international markets, solidifying their dedication to growth and societal development. Need to know more about this OOH campaign, price, location, and more? Visit and check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
